Search Engine Marketing

To effectively begin the search engine marketing of a website there are many variables which need to be addressed. So many in fact, it can easily become an overwhelming task for many, even those with a years of experience.

Additional Media search engine marketing professionals take it one step at a time to provide the most effective formula for driving highly targeted visitors to your website.

Each Additional Media search engine marketing campaign begins with the development of a list of the core Keywords & key word phrases which are applicable to your business, the industry your business is associated with and the content as found within the pages your website.

To properly construct such a list the Additional Media search marketing professionals take a considerable amount of time to investigate and study the search terms that your target audience has used and is currently using when searching the major search engines and each search engine and/or directory that is specific to your business and/or industry.

Upon completion our findings are compiled into two identical lists. The first list is organized by the frequency in which the keyword or key word phrase was used within the major search engines and related industry directories. The second list is organized into a hierarchy where we assign each keyword or key word phrase a numerical value based upon the search terms importance. Search terms are then input into numerous keyword tools used to identify strategic search marketing values and to identify both general and specific search trends. The results are then submitted in a report which is reviewed and hand edited by our lead search marketing professional for use in marketing your website.

Search Engine Optimization

Search Engine Optimization addresses what website design changes will be necessary to make your website more search engine friendly.

Additional Media will consider everything from the domain name of your website, to the Title Tag used on each individual webpage, to the Meta Description and Meta Keyword Tags used on each individual webpage, to the copy and content of each individual webpage.

Other design elements taken into consideration and reviewed for optimization are ALT Tags, File Formats, Framed Sites and Pages, Site Maps, Interactive Content such as Adobe Flash and both client-Side and Server-Side Scripted Dynamic Web Pages.

Client-Side Scripted Dynamic Pages include those created using JavaScript, ActionScript for Dynamic HTML (DHTML) and Flash, as well as, Remote Scripting via a hidden Frame XMLHttpRequests and third party Web Service,.

Server-Side Scripted Dynamic Pages include those generally created from languages such as PHP, Perl, ASP or ASP.NET, and JSP.

Search Engine Submission

Additional Media will begin with the submission of your website to both Search Engines and Directories once we have completed the search engine optimization process,

When it's time to get your site listed Additional Media will submit each page of your website to all of the major Search Engines and Directories.

After we have completed with the submission of all your web pages we will continue to improve your search engine rank and search listing results through a series of processes which we will discuss with you on an individual basis.

To understand and identify the major Search Engines and Directories Additional Media has provided the list below.

General Search Engines:
A9.com
AOL.com
AltaVista.com
AllTheWeb.com
Askjeeves.com
Directhit.com
Dogpile.com
Excite.com
Gigablast.com
Google.com
HotBot.com
iwon.com
looksmart.com
Lycos.com
MSN.com
SearchHippo.com
Teoma.com
WISEnut.com
Yahoo.com

Meta Search Engines:
7metasearch.com
MyriadSearch.com
Ixquick.com
Mamma.com
MetaCrawler.com
SurfWax.com
Turbo10.com
Vivisimo.com

Shopping Search Engines:
BizRate.com
mySimon.com
NexTag.com
PriceGrabber.com
Shopping.com

News Search Engines:
ATWNews.com
AVNewsSearch.com
Bpubs.com
Daypop.com
FindArticles.com
RocketNews.com

People Search Engines:
Ancestry.com
Biography.com
Switchboard.com

Computing/Net Search Engines:
AllWhois.com
FreeSoftware.com
HostIndex.com
SEODirectory.com
SearchTrafficPros.com
Tucows.com

Entertainment Search Engines:
Imdb.com
Music.yahoo.com
Ditto.com

Pay Per Click Search Engines:
ABCSearch.com
LocalPages.com
Mamma.com
Clicksor.com

General Directories:
Linksgiving.com
Ezilon Web Directory
Best of the Web!
DirJournal
Team Skaffe Directory
Skaffe.com
WoW
Sporge
WoW Yellow Pages
ODP

Business Directories:
SmallBusiness.com
WoW Yellow Pages
eBusiness Directory
Business.com
AllBusiness.com
B2B Pages
Jayde.com

Research Directories:
Wondir
Refdesk
lii.org
Internet Archive
Digital Librarian
Stat Resources
Information Please
Time and Date
ResearchIndex
IPL
JournalismNet
Bubl Link